A title tag is the main stuff standing between google SERPs and your website. If you can’t get people to click through, you will not get any website traffic. More precisely it is your first chance to grab the attention of the target customer. And stand out of the competition.
It is quite easy to edge out your competitors by optimizing your title. Today, we will help you to craft the perfect title tag for your website. Check out these simple guidelines and simply upgrade your web page.
what is a Title Tag?
It is an HTML mark up that specifies the title of a web page. You will see it in google search engine result pages and in your browser tab. Its primary job is to tell visitors and search engines what they will find from the web page (in the shortest and most concise way possible).
After opening a search engine result page you will see the title for every displayed result like this picture.
The title of your content is vital as it influences your click-through rate in google search results. And a hypothesis of SEO found that your CTR (Click Through Rate) can increase your ranking. So it is always the best idea to optimize for CTR because more clicks mean higher traffic. That means more customers.
General guidelines to set an ideal title tag :
Here are some basic rules you should follow creating a tagline. They are simple but you are going to find them useful for optimizing your title.
Create something click-worthy:
keep in mind that you want your visitors to visit your page more often. So write something that will attract them. Think like a customer, what is the main feature they generally search for the product or service you are working with. It will help you to gain more organic clicks. For instance :
1. Buy Android handset Now
2..Find the best Android in your budget
Here the 1st Title is not as interesting as the 2nd one. A customer will defiantly visit the web page which can meet up their need. As the budget is an important aspect of consumption so, it will trigger the visitors.
Keep the title within 50-60 characters:
If you write a longer title, Google will truncate it. And it might end up deleting the most important words. To present the picture clearly, write in a shorter length. The exact limit is a 600-pixel container which is quite complex to measure so stick with 50-60 characters boundary.
Examples :
The Best Androids- 2020 or
Top Ten Androids of the Year
These titles are short and clear. Users can read this kind of title easily.
Do not jam-pack with keywords:
Stuffing a lot of keywords in a title is not wise at all. For instance:
Best android mobiles, Cheap android, Buy android, mobile for sale
Titles like these are just a list of keywords or repeated variations of the same word. These kinds of titles do not create a good impression on users and you could also fall in trouble with search engines. Search engines are aware of variations of keywords. Moreover, it’s counterproductive and baseless to fill a title with every version of the keyword.
Write in sentence case or Character case:
The sentencing case means capitalizing only the first words and proper nouns in a sentence. The title case means capitalizing all the first letters of words in a sentence. Use any of these two cases.
We have never seen a top ten ranking pages with all capitalized letters in the title. Avoid title as:
THE BEST HANDSET OF 2020
It is a bad idea to write in this way. Users do not find them comfortable to read.
Put important keywords first:
According to our survey and experience, putting the main keyword closer to the beginning of a title tag has a positive impact on search rankings. Moreover, research on user experience illustrates that people generally read the first two or three words of a headline. So, we suggest titles in which the unique aspect of the page (i.e., the product name) appears first.
Avoid titles like:
Samsung | Home appliances-Handsets-Samsung J7
The title in this example is front-load repetitive information and provides the least unique aspects at first sight.
Do not forget your local audience:
If you are a local SEO, people of a specific geographic area should find you. So, you should organize the title tags and other data to attract to your locality-oriented searchers.
Think about SERPs as a local directory if you start creating content for local SEO.
Whenever a local expectant searches for a product or service with a geographic keyword, they want to find a solution near their desired location. So, your title should be optimized for both their wants and their geographic location. You can add the name of your location in the title. Such as,
This small trick will help you stand out among other local business listings.
If you have any specialty in your product or service or any kind of offer, add them to your title. This is a trick to make the title look appealing to visitors. This work great to attract a good number of the user. Such as:
Get the latest Android at the offered price
Mobile exchange offer/ Best price in Orland
All of these are very simple yet vital to optimize a title for local SEO. This will help you to generate an eye catchy title as well as guide you to upgrade yourself as a local SEO. Now Let’s see what not do in your title optimization process.
Never Do This:
- Do not write any irrelevant titles with your content. If Google finds any mismatch it may rewrite your title.
- A long list of keywords is a big No.
- Do not use any difficult or unusual word
Although you can overlook title tags easily when you have bigger concerns regarding your SEO strategy. But ignoring an optimized title can cost you loads. The title itself is a crucial part of your web page as it determines if it will rank in SERPs.
It is of great relief that crafting an optimized title does not take much time or effort. Just following some simple guidelines and your creative thinking. In order to create effective titles, you need to understand the way how to google algorithms functions and manage the balance between keyword-focused and user-focused titles.
