Background & Live Link: Reset Footwear
Reset Footwear is a small business website that had been running for two years when its owner noticed that the website was not receiving the growth it had expected. The website was receiving an average of 100 unique visitors per month. Here you will know the case study of a single product eCommerce store and how they are getting 200 unique visitors per day.
Objective:
The objective of this case study was to identify the reasons behind the slow growth of the website and to develop an effective strategy to improve the website’s performance.
Analysis:
1. Website Design: The website was not optimized for mobile devices, which meant that visitors had a poor user experience when browsing the website. Furthermore, the website lacked a clear navigation structure, making it difficult for visitors to find the content they were looking for. So it needs to redesign.
2. Content Quality: The content on the website was not up to date and lacked a clear focus. In addition, the website lacked a blog section, which could have been used to share more content and engage with visitors.
3. SEO: The website was not optimized for search engines, meaning that it was not receiving any organic traffic from search engines.
4. Advertising: The website was not taking advantage of any paid advertising opportunities, meaning that it was not reaching potential customers.
Solution:
1. Website Design: The website was redesigned to be mobile-friendly and to have a clear navigation structure.
2. Content Quality: The content on the website was updated and a blog section was added.
3. SEO: The website was optimized for search engines, allowing it to receive organic traffic from search engines.
4. Advertising: The website started taking advantage of paid advertising opportunities, allowing it to reach potential customers.
Results:
After implementing the changes, the website’s traffic increased to 200 unique visitors per day. The website was now receiving organic traffic from search engines, and the content was regularly updated. The website was now receiving more conversions and revenue.
