Pay Per Click (PPC) advertising is a model of digital advertising where advertisers pay a fee each time one of their ads is clicked on. The most popular PPC ad services are:
Google Ads: Google Ads is the most popular PPC advertising platform, which allows advertisers to bid on specific keywords in order to display their ads at the top of the search results page.
Bing Ads: Bing Ads is a similar platform to Google Ads, which allows advertisers to display ads on the Bing search engine, Yahoo, and other partner websites.
Facebook Ads: Facebook Ads allows advertisers to display ads on the Facebook and Instagram platforms, targeting specific audiences based on demographic and interest data.
PPC advertising can be an effective way for businesses to reach their target audiences and drive traffic to their websites, but it can also be expensive if not managed carefully. It’s important for businesses to carefully research and choose the right PPC ad service for their needs, and to continuously monitor and optimize their campaigns to ensure they are achieving the desired results.
Package 1: Basic PPC Package - $550/month
- Google Ads account setup (or optimization of existing account)
- Keyword research and targeting for up to 10 ad groups
- Creation of up to 2 ad variations per ad group
- Ad copywriting and design
- Monthly reporting (impressions, clicks, conversions, etc.)
- Campaign optimization based on performance data
Package 2: Professional PPC Package - $1,000/month
- Google Ads account setup (or optimization of existing account)
- Keyword research and targeting for up to 20 ad groups
- Creation of up to 4 ad variations per ad group
- Ad copywriting and design
- Ad extensions setup and optimization
- Landing page optimization (up to 5 pages)
- Monthly reporting (impressions, clicks, conversions, etc.)
- Campaign optimization based on performance data
Package 3: Premium PPC Package - $2,000/month
- Google Ads account setup (or optimization of existing account)
- Keyword research and targeting for up to 30 ad groups
- Creation of up to 6 ad variations per ad group
- Ad copywriting and design
- Ad extensions setup and optimization
- Landing page optimization (up to 10 pages)
- A/B testing of ad variations and landing pages
- Retargeting campaign setup and management
- Monthly reporting (impressions, clicks, conversions, etc.)
- Campaign optimization based on performance data
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