Email marketing tips

Email marketing continues to be one of the most successful ways to connect and reach out to customers, attract clients, and inspire them to take action. This post provides some tips on how to make your email marketing campaigns better and maximize efficiency.

1. Write Great Content

Your email will always contain material that is of interest to your reader, as with all marketing materials. To help you achieve that, your content should be placed with your target. Build insightful, supportive, useful, fun, educational, inspiring content that will encourage the consumer to take action.

2. Build your subscriber list

Even if you already have a long list of customers and prospect’s emails, you should never stop adding them to it. Especially because it doesn’t sound nearly as hard as it does. For instance, make sure your list continues to develop passively with a signup feature on your website. Subscription forms should be on your homepage, blog page, and wherever you can fit it without removing more important content.

3. Know the audience.

Trying to know your audience is a smart way to improve sales so you can write a copy of email marketing that suits their needs. Using what you learn from the site and social analytics, and consumer experiences to create people or consumer avatars for your buyer. When you know your clients, email marketing copy is simple to write and makes them want to click on.

4. In 24 hours email new contacts

It’s important to take advantage of the window of opportunity when your company or brand is on top of the minds of your prospects. You will also get a snapshot of what potential engagement will look like when you email your update, sign up for a deal, and so on, within 24 hours on their subscription. Plus, it’s a perfect opportunity to set goals and brand.

5. Customize your email campaigns

Email personalization is no longer a rising phenomenon, it’s becoming necessary for brands to communicate deeply with their audience of email subscribers. Experian found that 26 percent is more likely to open emails with custom subject lines. Personalization can be as easy as adding a first name or as complicated as displaying the items that consumers are most likely to purchase based on previous buying history.

6. Build it yourself

Include a personal dimension in your emails wherever possible. Some email tools allow you to enter shortcodes that will be replaced with the name of the recipient when sending out the email. You can segment the messages into specific portions of your audience. If you have a company that deals with several sectors, consider sending out various versions of your email, each containing sector-specific information.

7. Add your Links

Include links to push traffic to a landing page in your newsletter, direct users to a blog post, or direct people to your site for a particular deal or product. It will work with your CTA to enable users to take different steps and learn more about what you’ve lured into your inbox.

8. Mobile-friendly emails

How is the first thing you do in the morning when you wake up? Many people are reaching out to their phones. In reality, on smartphones or tablets, 66 percent of email opens occur. If your emails are not designed for viewing on these apps, a large number of clicks could make you miss out.

9. Clean The email list and refresh

Clean your email list regularly and refresh it to keep the contacts new and relevant. Keep the list as safe and structured as possible by eliminating inactive users who do not open or communicate with emails and deleting email addresses that cannot be sent.

10. Avoid background pictures.

It is especially important if you choose to use Outlook as an email client for your target buyers.

Microsoft Outlook does not recognize images from history, ever. Because Outlook is the fifth most-used email client with 7 percent of the market share — and that’s all in all; your industry could have a lot more — it’s best not to use background images altogether.

 

Best font size for email marketing

Fonts are an integral component of any design, whether it’s print, web, or email in our case. Everybody needs to consider what is possible with fonts and what isn’t, whether you’re designing or creating emails. Otherwise, you may face the worst-case scenario: it’s unreadable your email — which you spent hours developing.

You can describe font size by pixels (px), points (pt), percentage (percent), viewport width (vw) em and relative em (rem). The most common font-size measurement is pixels, and most email clients support this unit. However, experimentation with VW and em is worthwhile – both have considerable support among email clients

Among web users, the optimal font size among email is 14px and larger, and 16px for those using mobile devices.

When you first start designing your email prototype, we suggest that you set fonts and font sizes — the settings will apply to the entire email.

Fonts used in email

1. Serif fonts
2. Sans serif fonts
3. Calligraphy fonts
4. Monospace font

Various fonts have varying heights. And, when choosing a fallback for a specific font, make sure the one you are picking isn’t shorter or larger than the original.

Author: SM Asif Hssan, Farjana Dolon 

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