Best email marketing for Shopify
Email marketing is one of the easiest ways to boost sales for your Shopify shop. According to the study, you’ll earn $44 in income in exchange for every $1 you spend on email marketing. Email marketing has been the most successful form of promoting your company online over the last decade.
Some email marketing tools are better suited to Shopify than others – those providing direct integration, enabling you to send activated emails (e.g. abandoned cart campaigns), and enabling you to access your store data directly, for example, from inside your email marketing tool.
This list will help both marketers and merchants find out which email marketing tool best fits their needs.
Omnisend has been recognized in recent years for providing one of the most advanced omnichannel marketing approaches available on the market. This means you can connect your segmented audience to one seamless contact flow with SMS marketing, Facebook and Google retargeting advertising, push notifications, Messenger, and other platforms. In addition to that, you’ll find innovative gamification components, interactive signup types, landing pages at Omnisend. This platform offers sales reports that are not available in other email service providers from any single campaign.
Mailerlite is a good solution for those still warming their feet in email marketing for Shopify and in general marketing.
This platform features an intuitive and user-friendly interface, a drag-and-drop editor, fine newsletters, in-house signup forms, and simple automation tools. And this is perfect for email marketing for beginners.
The privy was well-known for its excellent ways of signup. In addition, Privy extended its features substantially by incorporating email marketing, some automated communications, and SMS.
Privy may be the best choice for beginners in eCommerce, who are only focused on increasing their email list and do not need a sophisticated tool for consumer account segmentation and an omnichannel approach. This platform also has the cap of sending – it will protect up to 200 000 mailing contacts and up to 10 000 SMS receivers.
Klaviyo is nowadays one of the most comprehensive instruments on the market. Unlike Omnisend, this platform provides a full suite of email marketing tools, beginning with signup forms, robust segmentation, and email promotions, ending with marketing automation through multiple channels. If you’re used to emailing editors like Omnisend, Mailerlite, or Mailchimp, however, Klaviyo ‘s email editor may look a little strange. For example, you need to add a pre-split block instead of inserting a column into an existing content block, and then edit it. And it’s pretty simple to add items and build the file.
This network reflects cutting-edge marketing. In addition to email marketing, ActiveCampaign can provide you with CRM functionality: it helps you to monitor sales funnels and customer databases.
ActiveCampaign is yet another ready-to-send text message tool for you to communicate with Facebook custom audiences. Some of the great things about this platform are that if you need multiple domains to navigate it works perfectly. Because you are not linking one domain directly to ActiveCampaign, you can select what domain to link your campaigns to.
A marketing automation powerhouse company, GetResponse goes a bit farther than your typical email marketing service. It does so by providing features such as landing pages, webinars, and CRM.
It is also one of the best tools for Shopify email marketing, with its Deep Data integration that enables synchronized customer data, order and product data, advanced segmentation and tagging, and automated campaigns.
Whether you want to be able to create automation around even the smallest acts customers take in your store (e.g. viewing a product, creating/deleting a transaction, placing/canceling an order), or around very specific data points ( e.g. what brand they purchased, or how much they spent), Drip is the tool for you. That is why they call themselves ‘Ecommerce CRM’- At every point in the individual customer’s path, they placed a heavy emphasis on facilitating contact.
Another top option for the budget-conscious owner of the Shopify store, Sendinblue stands out as an email marketing service with features to hit. Originally a transactional email provider, by providing SMS in addition to email, Sendinblue has extended into the multichannel space. Not to mention some pretty impressive features like landing pages, routing, Facebook advertising, live chat, and lead scoring.
ConvertKit has proven popular with bloggers and content developers, but it also targets owners of online stores by providing easy integration with Shopify (among other platforms for eCommerce). Certain features include an editor for the landing page, and a versatile tag management system.
Another strong shop choice on this best email marketing list is the Campaign Monitor. This platform contains a great range of apps. There you will find pretty good segmentation and customization that will allow you to use the customer data in an actionable manner.
Many of the tools on this list are high-end e-mail marketing solutions. Some of them are better in terms of flexibility, and level of competence, while others are more costly.